Welcome to the first installment of our “Brands You Need to Know About” series, where we spotlight exceptional luxury brands that deserve a place on your radar. This week, we’re introducing Bell & Ross, a brand renowned for its bold designs, military-inspired functionality, and cutting-edge materials. Whether you’re a seasoned watch enthusiast or someone looking for a timepiece that combines rugged reliability with refined aesthetics, Bell & Ross has something special to offer.
Founded in 1992 by Bruno Belamich and Carlos Rosillo, Bell & Ross quickly gained recognition for their ability to produce watches designed for professionals working in extreme conditions. From astronauts and divers to military personnel and pilots, Bell & Ross has earned a reputation for creating robust, functional, and reliable timepieces that excel under pressure. However, these watches are not just limited to professionals; their precision engineering and sleek, modern design make them perfect for the urban adventurer as well.
Bell & Ross watches embody four key principles: legibility, functionality, accuracy, and reliability—values that make these timepieces stand out in a crowded luxury watch market. Whether you’re exploring the outdoors, traveling the world, or simply going about your day-to-day life, there’s a Bell & Ross model that will not only meet your needs but exceed your expectations. From the iconic BR05 to the versatile Bell & Ross GMT models, this brand offers a wide range of designs that balance form and function.
Let’s take a closer look at some of their standout timepieces, and see why Bell & Ross has become a must-know brand in the world of horology.
GOLDSMITHS
£3,185.00
BELL & ROSS BR 03-94 BLUE STEEL 42mm
For anyone who values precision and rugged design, the BR 03-94 Blue Steel is a quintessential Bell & Ross model that perfectly marries functionality with aesthetic appeal. This 42mm chronograph features a stunning blue dial set within a satin-polished steel case, offering a look that is bold yet refined. Designed with professionals in mind, this watch adheres to Bell & Ross’s four guiding principles: legibility, functionality, accuracy, and reliability.
The Super-LumiNova®-filled hour and minute hands ensure that you can read the time easily, even in low-light conditions, while the chronograph functions allow you to measure short time periods—ideal for anyone who needs precision timing. Whether you’re timing laps on the racetrack or simply keeping track of your daily schedule, this watch won’t let you down.
Powered by the BR-CAL.301 automatic movement, the BR 03-94 Blue Steel ensures smooth operation and is water-resistant to 100 meters, making it as versatile as it is striking. Its elegant yet durable design makes it suitable for everything from business meetings to outdoor adventures.
GOLDSMITHS
BELL & ROSS Carbon Fibre Phantom BR01-94
£4,045.00
BELL & ROSS Carbon Fibre Phantom BR01-94
The Bell & Ross Carbon Fibre Phantom BR01-94 is a timepiece that demands attention. This pre-owned model features a 46mm carbon fibre case that is both lightweight and incredibly strong. Designed for professionals who operate in extreme conditions, this watch is as functional as it is stylish. The black dial gives it a sleek, modern look, while the sapphire crystal glass ensures durability and scratch resistance.
Powered by a quartz movement, the Carbon Fibre Phantom offers precise timekeeping, making it an ideal choice for anyone who values accuracy. With its fabric strap for comfort and water resistance up to 100 meters, this model blends high functionality with a bold, statement-making aesthetic.
GOLDSMITHS
BELL & ROSS BR 05 CHRONO BLACK STEEL 42mm
£6000.00
BELL & ROSS BR 05 CHRONO BLACK STEEL 42mm
The BR 05 CHRONO BLACK STEEL is the latest addition to Bell & Ross’s collection, and it is nothing short of a masterpiece. This 42mm chronograph is housed in a satin-finished and polished steel case that exudes modern luxury. The black sunray dial offers a striking contrast to the polished steel, making this watch perfect for both formal and casual wear.
The Super-LumiNova®-filled hands and numerals ensure excellent legibility, even in low-light conditions. With chronograph functions that include a 30-minute counter at 9 o’clock and central chronograph seconds, this watch is as practical as it is stylish.
Powered by the BR-CAL.301 automatic mechanical movement, this watch offers reliability and precision in equal measure. The 42mm case size is perfect for those who prefer a watch that makes a statement without being too bulky. With a water resistance of 100 meters, you can take this watch just about anywhere—whether you’re hitting the beach or attending a black-tie event.
GOLDSMITHS
BELL & ROSS BR 05 CHRONO BLACK STEEL 42mm
£5000.00
BELL & ROSS BR 05 CHRONO BLACK STEEL 42mm
The BR 05 CHRONO BLACK STEEL is the latest addition to Bell & Ross’s collection, and it is nothing short of a masterpiece. This 42mm chronograph is housed in a satin-finished and polished steel case that exudes modern luxury. The black sunray dial offers a striking contrast to the polished steel, making this watch perfect for both formal and casual wear.
The Super-LumiNova®-filled hands and numerals ensure excellent legibility, even in low-light conditions. With chronograph functions that include a 30-minute counter at 9 o’clock and central chronograph seconds, this watch is as practical as it is stylish.
Powered by the BR-CAL.301 automatic mechanical movement, this watch offers reliability and precision in equal measure. The 42mm case size is perfect for those who prefer a watch that makes a statement without being too bulky. With a water resistance of 100 meters, you can take this watch just about anywhere—whether you’re hitting the beach or attending a black-tie event.
GOLDSMITHS
BELL & ROSS BR 05 GMT 41mm
£575.00
BELL & ROSS BR 05 GMT 41mm
For frequent travelers, the BR 05 GMT 41mm is the perfect companion. This timepiece features a dual time zone function, allowing you to keep track of both local time and a second time zone with ease. The BR-CAL.325 automatic mechanical movement powers the watch, ensuring that it keeps time accurately no matter where you are in the world.
The 41mm satin-finished and polished steel case offers a sleek, modern look, while the black sunray dial gives it a touch of elegance. The Super-LumiNova®-coated hands and indices ensure that you can easily read the time, even in low-light conditions. The dual time zone feature is perfect for those who travel frequently or who need to keep track of multiple time zones for work.
Whether you choose the black rubber strap or the satin-finished steel bracelet, the BR 05 GMT offers versatility and style in equal measure. With a water resistance of 100 meters, this watch is as durable as it is stylish, making it the perfect accessory for any occasion.
GOLDSMITHS
BELL & ROSS BR 05 GMT Sky Blue 41mm
£5000.00
BELL & ROSS BR 05 GMT Sky Blue 41mm
For those who want something a little different, the BR 05 GMT Sky Blue offers a fresh take on the GMT range. Featuring a blue sunray dial and a second time zone indicated by a fourth hand, this watch is as functional as it is visually striking.
The 41mm satin-finished and polished steel case provides a sleek, modern look, while the Super-LumiNova®-filled hands and indices ensure high visibility in any lighting condition. Powered by the BR-CAL.325 movement, this watch offers both accuracy and reliability, making it the perfect choice for the frequent traveler.
Whether you opt for the rubber strap or the polished steel bracelet, this watch will add a touch of sophistication to any outfit. With a water resistance of 100 meters, the BR 05 GMT Sky Blue is designed to handle both everyday wear and more adventurous pursuits.
Final Thoughts: Bell & Ross—A Brand for Every Occasion
Bell & Ross is more than just a watch brand—it’s a symbol of precision, durability, and innovation. Whether you’re drawn to the rugged BR 03-94, the elegant BR 05 GMT, or the ultra-functional Carbon Fibre Phantom, each Bell & Ross watch offers something unique. With a focus on legibility, reliability, and functionality, these timepieces are not just tools for professionals, but a perfect addition for anyone who values exceptional craftsmanship. Bell & Ross watches will elevate any collection while offering the reliability and sophistication needed in everyday life.