Jacob Arabo: The Visionary Behind Jacob & Co.
Jacob Arabo, the mastermind behind Jacob & Co., is one of the most innovative figures in the luxury watch and jewellery industry. Known for his fearless approach to design and craftsmanship, Arabo has transformed his company into a global powerhouse, creating some of the most iconic and complex timepieces in the world. With his extraordinary vision and passion for both luxury and innovation, Jacob Arabo has captivated the imagination of watch collectors and celebrities alike.
In this feature, we will explore Jacob Arabo’s journey, the rise of Jacob & Co., and the incredible timepieces that have put the brand at the forefront of the luxury watchmaking world. From the revolutionary Bugatti Tourbillon to the iconic Jacob & Co. Roulette watch, Arabo’s creations continue to push the boundaries of horology.

The Early Life of Jacob Arabo: A Dream in the Making

Born in 1964 in the Soviet Union (now Uzbekistan), Jacob Arabo immigrated to the United States with his family at the age of 14. From a young age, he was fascinated by luxury and the craftsmanship behind fine jewelry. His entrepreneurial spirit emerged early, and by the time he was 16, Jacob was already working as an apprentice in the jewelry industry, learning the skills that would later define his career.
At 21, Arabo set out on his own, opening a small jewellery kiosk in New York City’s Diamond District. His talent for crafting unique, bold designs quickly caught the attention of high-end clients, and he soon gained a reputation as a go-to jeweller for celebrities and affluent individuals.
Arabo’s skill in creating intricate and visually stunning pieces laid the foundation for what would become Jacob & Co., but his ambition didn’t stop at jewellery. He saw an opportunity in the world of luxury watches, and in 2002, he expanded into watchmaking—a decision that would forever change the trajectory of his brand.

The Birth of Jacob & Co.: A Brand Like No Other
Founded in 1986, Jacob & Co. started as a jewelry business but quickly evolved into a brand known for its daring designs and technical mastery in watchmaking. Unlike traditional luxury watchmakers who adhered to classic styles and movements, Jacob Arabo took a more avant-garde approach, blending high jewelry with intricate mechanical complications. His vision was to create not just watches, but horological masterpieces that would stand out in an already saturated market.
Arabo’s big break in the watch industry came with the release of the Five Time Zone watch. Launched in 2002, the timepiece was a bold departure from the traditional Swiss designs, featuring multiple dials that displayed the time in five different cities simultaneously. Celebrities like Jay-Z, David Beckham, and Leonardo DiCaprio were spotted wearing the watch, and it quickly became a status symbol among the elite. The success of the Five Time Zone watch marked the beginning of Jacob & Co.’s rise as a serious player in the luxury watchmaking world.

Jacob Arabo’s Vision: Innovation and Complication
Jacob Arabo is known for pushing the boundaries of both design and technical innovation. His watches are often characterised by their complex complications and unique artistry. One of the most famous examples of this is the Astronomia Tourbillon, a watch that has become synonymous with the brand. Released in 2014, the Astronomia features a stunning three-dimensional display, with a rotating tourbillon, a miniature globe, and a diamond-studded moon orbiting the dial. The entire mechanism moves beneath a domed sapphire crystal, giving the impression of a miniature universe on your wrist.
The Astronomia redefined what a luxury timepiece could be, combining mechanical ingenuity with aesthetic artistry. The watch was not just a tool to tell time but a piece of wearable art that showcased the incredible craftsmanship behind Jacob & Co.’s watches. It became an instant icon and cemented Jacob Arabo’s reputation as a visionary in the industry.

The Bugatti Tourbillon: A Milestone in Collaboration
Jacob & Co. has long been known for its innovative designs and complex timepieces, but one of its most exciting partnerships to date is with the legendary car manufacturer Bugatti. This collaboration has led to the creation of the Jacob & Co. Bugatti Tourbillon, an extraordinary watch that captures the spirit and engineering marvel of Bugatti’s supercars in a timepiece. However, the brand has also created watches inspired by Bugatti’s famous models, such as the Bugatti Chiron, which deserves its own recognition.

Bugatti Tourbillon: Horology Meets High-Performance Engineering
The Jacob & Co. Bugatti Tourbillon is a celebration of both watchmaking expertise and the mechanical artistry of Bugatti. The tourbillon complication is one of the most prestigious and difficult to create in horology, designed to counteract the effects of gravity on a watch’s timekeeping mechanism. However, Jacob & Co. took this already impressive complication to new heights with the Bugatti Tourbillon by incorporating the essence of Bugatti’s high-performance engineering directly into the timepiece.
This watch features an engine block-shaped movement designed to mimic the iconic Bugatti W16 engine. The mechanical movement is made up of 578 components, and with just the press of a button, the pistons and crankshaft of the watch “engine” spring into motion, replicating the feel of a high-powered Bugatti engine revving up. The intricate mechanism can be admired through the large sapphire crystal case, giving the wearer a clear view of the inner workings, much like how a Bugatti car showcases its engine as a centerpiece of design.
At 57mm, the Bugatti Tourbillon is bold and eye-catching, much like the cars it draws inspiration from. The watch is available in various versions, including models made from rose gold, titanium, and sapphire crystal, ensuring that each piece stands out as both a luxury item and an engineering marvel. This timepiece is a perfect example of how Jacob Arabo’s vision seamlessly merges high-end aesthetics with innovative mechanics, offering something entirely unique for both watch and car enthusiasts alike.

Bugatti Chiron: A Tribute to Speed and Luxury
While the Bugatti Tourbillon focuses on the mechanical artistry of a Bugatti engine, Jacob & Co. has also honored Bugatti’s most famous supercar, the Bugatti Chiron, with its own dedicated timepiece. The Jacob & Co. Bugatti Chiron Tourbillon takes inspiration from the sleek design and unparalleled speed of the Bugatti Chiron, a car that redefined automotive engineering and set new records for speed and performance.
The Bugatti Chiron is renowned for its quad-turbocharged W16 engine, which produces an incredible 1,500 horsepower, allowing the car to reach top speeds of over 260 mph. This unmatched performance is mirrored in the watch, where the tourbillon mechanism is designed to reflect the precision and complexity of the car’s engine. Just like its namesake, the Bugatti Chiron Tourbillon combines luxury and high performance, offering a level of craftsmanship that few other watches can match.
The Bugatti Chiron Tourbillon is built to mirror the power and elegance of its automotive counterpart, featuring a similar engine-style movement and a sapphire crystal case that offers an unhindered view of the mechanism. The attention to detail in this timepiece is impeccable, from the intricately designed movement that mimics the pistons of the Chiron’s engine to the high-quality materials like titanium, carbon fiber, and rose gold that make up its case and components.

The Power of the Bugatti & Jacob & Co. Partnership
The partnership between Jacob & Co. and Bugatti represents a perfect marriage of high-performance engineering and luxury craftsmanship. Both brands are renowned for their attention to detail, their drive to push the boundaries of what is possible, and their ability to create products that combine aesthetic beauty with functional excellence.
Through the Bugatti Tourbillon and the Bugatti Chiron Tourbillon, Jacob Arabo and Bugatti have demonstrated their shared commitment to innovation. These timepieces are more than just watches; they are mechanical marvels that tell the story of engineering and artistry. Collectors and enthusiasts of both fine watches and luxury cars appreciate the unparalleled craftsmanship that goes into creating these pieces, and with Jacob & Co.’s imaginative designs, the Bugatti legacy continues to grow in new and exciting ways.
Both watches offer a unique way to celebrate Bugatti’s automotive achievements in a wearable form. Whether it’s the Bugatti Tourbillon, with its incredible W16 engine-inspired movement, or the Bugatti Chiron Tourbillon, which mirrors the power and elegance of one of the fastest cars in the world, Jacob & Co.’s Bugatti watches have redefined what a luxury timepiece can be.
The Jacob & Co. Roulette Watch: A Symbol of Opulence
Another standout piece in Jacob Arabo’s collection is the Jacob & Co. Roulette Watch, a stunning timepiece that brings the excitement of the casino to the wrist. This watch features a fully functional roulette wheel under its sapphire crystal, allowing the wearer to spin the wheel with the press of a button. The wheel’s design, combined with the high-end materials used in the watch, makes it a true symbol of opulence and luxury.
The Roulette Watch showcases Arabo’s flair for creating playful yet extravagant designs that capture the imagination. While traditional watchmakers may shy away from such audacious concepts, Arabo embraces them, creating timepieces that are as much about personality as they are about performance. The Roulette Watch is perfect for individuals who want a statement piece that reflects their love for both luxury and entertainment.
Jacob Arabo and His Celebrity Following
One of the reasons Jacob & Co. has become so successful is its strong celebrity following. Arabo’s bold designs and extravagant timepieces have attracted the attention of some of the world’s most famous individuals. Celebrities like Cristiano Ronaldo, Kanye West, and Floyd Mayweather have all been seen sporting Jacob & Co. watches, further solidifying the brand’s place in pop culture.
Arabo has often credited his celebrity clients with helping his brand gain international recognition. His relationships with musicians, actors, and athletes have allowed Jacob & Co. to become a staple in the world of luxury, especially in the entertainment industry. Celebrities don’t just wear his watches—they collect them, and many have customized pieces designed specifically for them.
For instance, Floyd Mayweather, known for his love of opulence, has been a long-time customer of Jacob & Co., often wearing million-dollar timepieces that feature diamonds and other precious gems. These high-profile endorsements have only added to the allure of the brand, making Jacob & Co. one of the most talked-about names in luxury watches.
Jacob Arabo’s Legacy: Beyond Timepieces
Jacob Arabo’s legacy extends beyond just creating luxury watches and jewelry. He has become a symbol of what it means to think outside the box in an industry often bound by tradition. His bold approach to design and his willingness to take risks have allowed Jacob & Co. to stand out in a crowded market.
Under his leadership, Jacob & Co. has redefined what it means to be a luxury brand in the modern era. By blending high jewelry with cutting-edge watchmaking technology, Arabo has created a niche for himself that few can replicate. His focus on complication, aesthetics, and storytelling has made him one of the most influential figures in the world of luxury watches.
Arabo’s success is not just measured by the high-profile individuals who wear his timepieces but by his ability to constantly innovate and push the boundaries of what is possible. From the Bugatti Tourbillon to the Astronomia collection, Jacob Arabo has proven time and again that he is not afraid to challenge the status quo.
Jacob Arabo has built Jacob & Co. into one of the most prestigious names in luxury watches and jewellery through his unique vision, innovation, and dedication to craftsmanship. His timepieces, including the Bugatti Tourbillon and Roulette Watch, are more than just instruments to tell time—they are works of art that captivate the imagination and push the limits of what is possible in watchmaking.
Through collaborations with brands like Bugatti and the creation of horological masterpieces like the Astronomia Tourbillon, Jacob Arabo has left an indelible mark on the luxury watch industry. His journey from a young immigrant in New York to the head of a global luxury empire is a testament to his vision, determination, and creative genius.
In the world of luxury watches, Jacob Arabo stands out as a true innovator, constantly redefining what it means to create a masterpiece. Whether through his iconic designs or his high-profile collaborations, Jacob Arabo continues to shape the future of horology, one extraordinary timepiece at a time.
Jacob & Co
Bugatti Chiron
It started with an idea conceived by Jacob & Co. together with Bugatti – how to reproduce the visceral sensation of the iconic Bugatti 16-cylinder engine in a timepiece. After almost a full year of development, the answer is in the form of the Bugatti Chiron Tourbillon. Everything is designed to honur the Chiron in a timepiece. The case is inspired by the flowing lines of the Chiron and the movement, or “engine block,” intended to duplicate the Bugatti engine, is placed under a massive sapphire crystal, on display for all
£294,600.00


Jacob & Co
Twin Turbo
The Twin Turbo combines the exhilarating energy experienced in the world’s fastest automobiles with the unparalleled refinement and mechanical complexity only present in the universe of ultra-high-end watchmaking. The Twin Turbo features two triple-axis tourbillons, the most complicated, technically most challenging and visually most encapsulating among all tourbillons. With this marvellous engineering solution, the Twin Turbo depends on two regulating organs, each encased in their delicate cages, spinning through space in a succession of lightning fast, yet calculated movements. Part of the Twin Turbo’s 581-component JCFM03 Exclusive Jacob & Co caliber is a decimal minute repeater – the most exotic and rarest of all chiming complications. Push the slide set into the left-hand side of the Twin Turbo’s 18K Rose Gold case to hear the crystal-clear sound of its cathedral gongs. The Twin Turbo is another incredibly novel Jacob & Co creation, one that is like no other to have ever existed in fine watchmaking before. Be the one to feel the energy of its two beating hearts and listen to its movingly beautiful chime – experience haute horlogerie like never before.
£405,000.00
Jacob & Co
Epic SF24 Tourbillion
With its groundbreaking city-time display, the Epic SF24 Tourbillon enters a bold new dimension entirely undiscovered by traditional watches. Named after its Split-Flap, 24-city, vertical second time zone display, the Epic SF24 Tourbillon is a jet-set world-traveler’s watch that is unique in its complexity and utility. Remarkably challenging to engineer and manufacture, yet easy and intuitive to use: the functionality and design of the Epic SF24 render it prepared to take on the world.
£193,300.00


Jacob & Co
Opera Godfather Musical Watch
The Opera Godfather Musical Watch combines the world of ultra-high-end watchmaking with the breathtaking complexity of a mechanical musical box, playing the stirring theme music of Francis Ford Coppola’s The Godfather. The Opera Godfather is powered by its exclusive, 658-component JCFM04 movement, a caliber of absolutely peerless construction and an unmatched capacity to amaze and entertain. Created in official partnership with Paramount Pictures, the production and distribution company of The Godfather, the Opera Godfather utilizes its bespoke complication of two rotating cylinders with a total of 36 teeth turning against two combs to play a melody of 120 notes of The Godfather theme music. It isn’t all just about the music: the Opera Godfather relies on a spectacular triple-axis gravitational tourbillon to ensure accurate timekeeping, and to represent Jacob & Co’s cutting-edge watchmaking expertise. A combination of steel, brass, platinum and titanium components in the JCFM04 caliber, as well as their hand-finished decorations, connect the artistic and technical sides of the Opera Godfather.
£347,900.00
Jacob & Co
Astronomia Casino Roulette Skeleton
Feeling lucky? Luxury watches are not just about telling the time anymore. A case in point, acclaimed timepiece and diamond jewellery house Jacob & Co.’s Astronomia Casino, which features a fully-operational miniature roulette wheel beneath the watch’s sapphire crystal dome case. The Astronomia Casino’s wheel, rendered in a spectacular array of green, red, and black enamel with mahogany inlays, is set in motion by a button at the eight o’clock position (which also winds the power reserve for the animation). This exceptional timepiece, the latest in Jacob & Co.’s signature Astronomia collection of celestial-themed timepieces, can be personalised with a mother of pearl insert placed by Jacob & Co. craftsmen on the owner’s lucky number.
£565,900.00


Jacob & Co
Fleurs De Jardin Pink Sapphires
The Opera Godfather Musical Watch combines the world of ultra-high-end watchmaking with the breathtaking complexity of a mechanical musical box, playing the stirring theme music of Francis Ford Coppola’s The Godfather. The Opera Godfather is powered by its exclusive, 658-component JCFM04 movement, a caliber of absolutely peerless construction and an unmatched capacity to amaze and entertain. Created in official partnership with Paramount Pictures, the production and distribution company of The Godfather, the Opera Godfather utilizes its bespoke complication of two rotating cylinders with a total of 36 teeth turning against two combs to play a melody of 120 notes of The Godfather theme music. It isn’t all just about the music: the Opera Godfather relies on a spectacular triple-axis gravitational tourbillon to ensure accurate timekeeping, and to represent Jacob & Co’s cutting-edge watchmaking expertise. A combination of steel, brass, platinum and titanium components in the JCFM04 caliber, as well as their hand-finished decorations, connect the artistic and technical sides of the Opera Godfather.
£347,900.00